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Stopped Buying Links? Here are 3 Better Ways to Use That Budget

If you can help to promote the potential for Facebook Shares and Likes (especially if your segments are likely to use Bing), links from tweets and mentioning/linking to your pages from blogs or other...

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The Value of an In-House SEO

When it comes to putting a value on in-house SEO, you can assign a direct dollar amount on some activities. However, other activities have indirect value or benefit – and your SEO worth is much more...

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How ‘Doing The Math’ Adds Up To Increased Online Revenue

Conversion rate optimization isn't just about getting the people who visit your site to act, it's also about how much action they take. Here's one strategy involving doing some simple shopping cart...

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Balancing Your Paid & Organic Keywords

Search plays a critical role in demand generation for any business, so why not have as many listings as possible in the search results pages? Digital asset optimization, social, and some classic SEM...

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Rock the Vote: A Petition to Bring Back Google Sets

While some of Google’s recently discontinued products will live on within other projects, Google Sets wasn’t so lucky. Here are just a few examples of what Google Sets allowed search marketers to do...

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Scalable Facebook Ad Campaign Tips

Facebook Ads is like chess: it’s easy to learn the rules, but difficult to master the game. The Clickable team recently shared some tips on how to become more efficient and effective at managing larger...

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Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

Paid search spend is up 23 percent in the U.S. and even more globally; predictions are rosy as clicks rise and the CPC inflation rate holds steady. Google’s share of the market continues to grow as...

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Integrating SEO & PPC: 3 Areas to Explore

We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards the paid listings, which is in essence creating increased...

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Yahoo Q3 2011 Earnings: Search Revenues Fall 13%

Search revenue was $374 million, a 13 percent decrease from the previous quarter. Search revenue was bolstered by the fact that Microsoft reimbursed Yahoo for its entire $53 million search operating...

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Phone Through Rate is new AdWords Ranking Factor

Now advertisers can bid for calls made via any Google ad. The significant change is your bid-per-call will affect ad positions in AdWords which, in effect, means that advertisers can place bids on...

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7 Excellent Speakers on Why You Must Attend SES New York

SES New York provides attendees the ability to learn from and meet the industry's experts. Here are some of recommended sessions and a preview of what you can learn during the conference – from SEO, to...

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PPC & Mobile Marketing Tips from Q1 2012 Industry Analysts

Two new Q1 2012 paid search reports reinforce the strong growth of the PPC market, driven by higher click-through-rates and lower costs-per-click in the mobile space. Industry analysts share tips for...

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Greasing the Purchase Funnel With Consumer Research

Marketers and researchers who seek to act on a variety of digital marketing objectives should ask these types of questions via consumer surveys to improve media performance, drive engagement, acquire...

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Top 20 Conversion Optimization Tips

Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or an enterprise-level site. These tips will show you where to start, what to...

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4 Critical Metrics You Won’t Find in Google Analytics

Customer acquisition cost, average revenue per user, lifetime value, and churn are vital metrics for measuring the health of your business. You can segment them by line of business, product, cohort,...

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The Ultimate Guide to Group Buying Sites

Group buying websites make local marketing at scale accessible to businesses, but don’t make them instantly profitable or worthwhile. You need to be smart about your offer, thoughtful about the...

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How & Why to Measure PPC Account Health

Are you wasting marketing dollars on queries that never convert? It’s time to find out. After conducting a good search account audit to determine how much improvement you can target, here’s how you can...

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Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

Q3 2012 reports point to continued slow growth in paid search, with rising mobile search click share and spend. Adobe, RKG, Covario, IgnitionOne, and Marin Software share the latest paid search data...

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23 Tips on How to A/B Test Like a Badass

A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your...

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Critical Components to SEO Success in 2013

Invest in hiring and retaining talent, writing high-quality content, and acquiring relevant links from authority sites. This powerful combination will lead to impressive organic results well into 2013...

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